During a workshop entitled ”Application of Digital Technologies for Better Business Results” organised by GIZ in cooperation with the Chamber of Commerce of Republika Srpska and supported by the Enterprise Europe Network (EEN), the participants improved their know-how and exchanged experiences in the field of market research, digital marketing, branding, e-commerce and improvement of business operations.

The workshop was organised in the framework of the project ”Innovation and Digitalisation in Small and Medium-sized Enterprises in Bosnia and Herzegovina” that is funded by the Government of the Federal Republic of Germany and implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. The project aims to build the capacities of Bosnia and Herzegovina for providing support to the private sector development and SMEs through innovation and digitalisation. This is one of a series of free trainings on digital transformation that participants are able to directly apply at their companies and in their work.

The trainers, employees of the German company Luvent Consulting GmbH and experts for digital transformation of SMEs with long-term experience, Siniša Begović from Croatia and Aleksandar Mastilović from Bosnia and Herzegovina, held trainings for 95 participants from 45 companies, 15 support institutions, 2 municipalities, 1 NGO and 2 freelancers. The participants attended the workshop both in person and online. One of their conclusions was that the application of digital technologies contributes to a more efficient resource management, standardisation of business processes, less work errors, optimisation of costs and adoption of the relevant business decisions based on reliable data.

In addition to this, some of the most interesting topics that participants attending the training in person at the Chamber of Commerce and online discussed and reacted to, were the impact of artificial intelligence on business operations and daily life, GDPR and data protection in the business environment. That shows how important this topic is and how necessary it is to ensure such trainings.

Following a webinar on digitalisation and innovation in small and medium-sized enterprises and a workshop organised together with the Chamber of Commerce, GIZ will continue training and supporting the digital transformation of small and medium-sized enterprises through free (in-person) trainings, (in-person and online) workshops and (online) webinars. The next training is entitled ”Business Planning – Digital Road Map”. For more information about trainings, please visit Digital transformation of SMEs – improve your company by attending free trainings!

Together towards innovative business models!

2 min

27/04/2023