Training for small and medium-sized enterprises: digital transformation is an indispensable part of strategic planning 

A training was held last week in the framework of the project Innovation and Digitalisation in Small and Medium-sized Enterprises in Bosnia and Herzegovina / EU4DigitalSME that is co-funded by the European Union and Government of the Federal Republic of Germany. During the training, participants learned about strategic planning for small and medium-sized enterprises, including also elements and the process of analysis of their own resources and abilities and external business environment and competition.

The training entitled ”Strategic Planning: Analysis of Resources, Business Environment and Competition” provided the participants with an opportunity to engage in practical work and acquire know-how they can apply directly in the process of digital transformation of their companies. The training was attended by 15 participants from 12 companies, 2 consultancy firms and a representative of the public administration.

Most participants agreed that the training was extremely useful, that they gained additional know-how about digitalisation and that the selected topics are relevant for their business operations and training contents applicable in practice.

Although every economic sector has its specific peculiarities and different development needs that will necessarily result in a different approach to strategic planning and digital transformation that is its indispensable part, small and medium-sized enterprises from all sectors need to know their business environment and competitors, but also to be able to manage their corporate resources in a more efficient manner. One of the conclusions of the training was that analyses based on reliable data collected in real time will enable the management to take strategic decisions about development directions of companies.

The next training for small and medium-sized enterprises entitled ”Business Planning – Digital Road Map” will be held on May 22, 2023. The exact time and place will be published subsequently.   


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